Via chairs are first and foremost comfortable. There's a science behind their proprietary cushion molds that encourages optimal sitting positions. So while others may look similar, they simply don't offer the initial or long-term comfort, you feel from Via Seating. Their product development process is driven by sourcing and developing high-quality components. Details like drawstring assembly and hand-steaming of seat fabrics to deliver consistent quality help differentiate for them. Their production crew takes enormous pride in their work. Plus, their Forever Warranty covers ALL components of your chair and that includes the happily ever after.